MUTU System

SEO content writer and strategist

Long-form SEO writing and femtech content strategy for an NHS-backed pregnancy and postpartum fitness app.

SEOFemtechLong-form

Role and responsibilities

Deliver SEO-driven long-form web content on pregnancy, postpartum recovery, and pelvic health, plus craft corresponding microcopy for in-app and social surfaces to create 360-degree content alignment across the brand.
Translate clinical and physiotherapy expertise into accessible, evidence-based web and in-app content for a global B2C audience.
Develop content strategies aligned with NHS endorsement standards and femtech best practices across web and in-app touchpoints.
Use UX research and in-app member feedback from Connect to drive content strategy and design decisions grounded in real user needs.
Track legislative, clinical, and reproductive technology shifts to keep content current and trustworthy.

Outcomes

→Drove the content redesign that grew organic traffic, page rank, and authority scores from 16% to 49%.
→Strengthened brand partnerships, influencer recruitment strategy, and customer trust with proven results.