Role 06
Sept 2016 – present
Freelance writing and consulting
Brand, SEO, editorial, and curriculum
A long tail of freelance and consultancy engagements across femtech, healthcare, and brand.
Role and responsibilities
- Delivered creative B2C content and market concept strategy in maternal health and fitness.
- Created brand media kits, content style guides, e-commerce storefront and checkout content, ad copy, newsletters, blog content, and product copy.
- Consulted femtech brands on evidence-based, human-centric, ethical, and sustainable UX content.
- Led content architecture and design engagements from scratch — including site-map reworks, Manuals of Style, information architecture, and app content design overhauls.
- Built design systems and product content from the ground up in low-code and AI-assisted design tools, with accessibility and dark-mode experiences in mind.
- Ran UX writing and A/B testing programs based on real user feedback to refine onboarding, navigation, and conversion flows.
- Tracked and communicated significant health and fitness industry updates — legislative and clinical policy shifts, reproductive technologies — to deliver data-driven content.
- Scripted podcasts and instructional design, copyedited training manuals, and mentored early-career health advocates on communications and online-content strategy.
Selected clients
Discoverably
GEO and AI-searchability platform
↳ Content strategy · information architecture · Manual of Style · UX writing
Umbra
Infant sleep support startup
↳ Content design · design system · accessibility · product content
The Savage Bureau
Silicon Valley brand identity and marketing firm
↳ Copywriting · brand naming · marketing strategy
Natural Resources Family Foundation
San Francisco family resource nonprofit
↳ Web copy · instructional design · curriculum
Rosewood Health Consultancy
Reproductive health consultancy (founder, decade-long)
↳ Brand · web · SEO · content strategy · curriculum
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