Case studies
How the work
actually got done.
Process-led analysis of recent content projects.
CS-01
Discoverably · AI searchability startup
Content architecture consultation for Discoverably
Leading content design, strategy, and information architecture for an AEO analytics platform startup
↑ Clarity and conversionLearn more →CS-02
Grammarly · Growth and design foundations
Grammarly checkout flow optimizations
Supporting the Growth team as the lead content designer through optimization beta testing cycles
↑ 20% Annual plan selectionLearn more →CS-03
Umbra · Infant sleep support startup
Content design and design system for Umbra
Building the voice, content standards, and product experience of an infant sleep support app from scratch
1,300+ pieces of human-written contentLearn more →CS-04
Dropbox · CX, AI and Apple products
AI content in the Dropbox Help Center
Putting the user first, no matter how technical or novel the software
Millions of monthly viewsLearn more →CS-05
MD Anderson Cancer Center · Data Impact and Governance
UX research and content development at MD Anderson
Leading research and strategy on the Data Literacy team at the world's top-rated cancer research center
Learner journey mapping and content strategy for a bespoke certification programLearn more →
Extra! Extra!
Published in Diverting Hate,
a DHS-sponsored report on misogynistic extremism.
Contributed a section — Purity, Patriarchy, and Pregnancy within the Trad Wife Movement — to a bi-annual report on the "manosphere" and social media. Written during a 2024 tech ethics fellowship through All Tech is Human.
