Grammarly

Senior content designer — design systems and growth

Supporting Grammarly's design system as a technical writer, plus the Growth and UXMR teams with content design.

Design systemsUX writingGrowth

Role and responsibilities

Led content design initiatives within Growth Marketing for iterative optimization cycles.
Collaborated with product designers on checkout, onboarding, in-app, and web-redirect flows.
Used UX research to pitch persona naming projects to executive leadership alongside the UXMR team.
Established scalable content frameworks for design system documentation supporting product iteration cycles — both user-facing microcopy and internal guidelines.
Drove the design system CMS migration project: sourcing and budget research, internal survey design, competitive research, and IA redevelopment, through to executive pitching and approval.
Partnered closely with heads of content on a content design manual audit, preparing the team for the systems shock of a full brand redesign.

Outcomes