MD Anderson Cancer Center

Content design lead

Content design and learner journey mapping work with the top-rated cancer research center in the world.

HealthcareJourney mappingContent design

Role and responsibilities

Built user personas, beta tested self-assessment apps, led UX research, built UX dashboards, and developed gamification strategies for a bespoke data literacy certification program.
Lead content strategist guiding a team of data and AI experts on enterprise-wide content campaigns to inform a large, diverse staff on data literacy and AI best practices in medical research.
Directed content design projects including public communication content and the team Manual of Style.
Designed assessment tools, dashboards, user journeys, and copy to guide users through self-paced learning flows and gamified progress tracking.
Created consistent LX patterns and messaging templates for modules, best practices, and inclusion, reinforcing content hierarchy and KPIs set at the state level.
Conducted usability research and persona development to inform writing tone, flow, and information architecture.
Authored and maintained a cross-functional content style guide used across teams to ensure clarity and consistency in all content touchpoints.
Wireframed the AI microsite, with a focus on optimizing for UX flow, CTAs, and information architecture best practices.
Sat on the AI in cancer research taskforce, helping shape the campaign identity and branding of broader AI usage education projects within the organization.

Outcomes